Because of the type of work that we do, we wanted to do our part and play a greater role in providing leadership on the issue of sustainability. Whenever possible, we strive to help companies adapt practices in using renewable resources and being accountable for the environmental impacts of their products.
Collaborating with leading sustainability contacts and vendors, we have designed products using renewable bioplastics that are an economically and ecologically sound substitute for traditional plastics.
Products can be designed for and manufactured using proprietary starch-based, renewable bioplastics. These materials replace a significant portion of petroleum-based additives with bio-based material such as starches from tapioca, corn, wheat and potatoes. We have also designed consumer products that are Bisphenol-A free and do not "leach" chemicals into our family's food and drinks.
Although using sustainable materials is a step in the right direction, there are many other ways to design products with consideration for social responsibility.
From taking account the product's cradle-to-grave (or even better, cradle-to-cradle) life cycle, being sensitive to material use, to perspective changing marketing strategies, these methods can all yield ecological, social and economic value for your product and your company's vision.
- Transparency of Practices
- Responsible Marketing
- Promoting Fair Production
- Considering Social Impacts
- Strategizing End of Life Cycles
Understanding and translating these opportunities into product strategy, brand propositions and new markets not only promote corporate responsibility to society, but also benefits competitive business advantage.